I'm a creative producer and brand strategist working in video, brand campaigns, and cultural events. For the past 10 years I've collaborated with organisations such as, Health New Zealand, independent festivals, global sports brands, grassroots community groups. Translating brand and business objectives into content and experiences that people actually connect with.

I combine strategic thinking with involved production, directing organic content campaigns for brands like La Roche Posay and CamelBak as well as co-directing Miro Gathering, a multi-day independent music festival built from the ground up. My work is understanding what an audience needs to trust to connect with something, then building the creative solution that gets them there.