Health New Zealand is a new organisation set up in 2022, responsible for the operational function of the health system in New Zealand. User research revealed low trust in the health system and the HNZ brand as well as a lack of knowledge of what/who HNZ is. The job to do: get people aware of who HNZ is, establish the brand as an authority and humanise the brand. As a Creative Producer, I led end to end creative production across the HNZ brand, spanning from the brief through to delivery. I Drove a full multichannel campaign launch and produced a TVC in house aimed at reducing sickness in the work place. In addition to creative functions, I coordinated multiple projects while balancing budgets and working with clients to ensure the briefs for projects were being met.
