La Roche Posay is a reputable skincare brand most well known for the Anthelios sunscreen range. As a sponsor of the NZ and AUS Winter Games 2023 they partnered with athletes who were competing to show the sunscreen in action and how effective it is against sunburn in the snow. Leveraging the athletes followings, an organic video was created showing them using and saying why the Anthelios range is their choice of protection. The post was made as a collaborative post with both La Roche Posay and Athletes profiles on instagram.
